Commercial Insurance Guide

The New Standard.

The insurance market is evolving faster than most advisory models were built to handle. This guide is for founders who want more from the relationship.

3 in 4
business owners say they want a more proactive, strategic
relationship with their insurance advisor.
Zywave Commercial Insurance Benchmark Survey, 2024
MARKET LANDSCAPE

A Market That Rewards Preparation.

Commercial insurance is in one of its most dynamic cycles in a decade. Carriers are repricing risk, adjusting capacity, and raising the bar on underwriting standards. The companies that navigate this well won't just survive the market — they'll use it as a competitive advantage.

+8-15%

PROPERTY

Catastrophe-exposed regions are seeing sharper increases. Carriers are tightening sublimits on wind, hail, and convective storm. Early, detailed submissions win better terms.

+12-25%

CYBER LIABILITY

Ransomware frequency and severity continue to climb. Carriers now expect MFA, EDR, and documented incident response plans. Companies with strong cyber hygiene are rewarded.

+5-10%

GENERAL LIABILITY

Social inflation and nuclear verdicts are the primary drivers. Umbrella and excess layers are tightest. Proactive risk management and loss history matter more than ever.

FLAT to -3%

WORKERS' COMP

One of the more favorable lines. But medical cost trends are shifting, and experience modification factors are being scrutinized closely. Clean loss runs create real savings.

+3-8%

D&O / EPLI

Stabilizing after years of hardening. SEC activity and employment litigation trends keep pressure steady. Well-governed companies are seeing the best renewals.

THE EVOLUTION

The Model Was Built for a Simpler Time.

The traditional insurance advisory model was designed decades ago — when businesses were less complex and markets were more stable. The question isn't whether your broker is good. It's whether the model they're working within can keep pace with where your business is heading.

THE TRADITIONAL MODEL

· Annual renewal cycle
· Single line of coverage focus
· Carrier relationship-driven
· Reactive service model
· Insurance as standalone cost
· Standard market submissions
· One-size-fits-most approach

WHAT THE MARKET DEMANDS

· Year-round strategic partnership
· Integrated, cross-discipline view
· Data-driven market intelligence
· Proactive risk identification
· Insurance as strategic lever
· Tailored, narrative-driven submissions
· Customized to your growth trajectory
This isn't about finding fault with what worked before. It's about raising the bar for what comes next.
THE NEW STANDARD

Six Things Every Business Owner Should Expect.

These aren't aspirational goals. They're the baseline of what a modern insurance advisory relationship should deliver. If you're not getting all six, there's room to elevate.

01

A 120-Day Renewal Process

Great outcomes don't happen in 30 days. A disciplined 120-day renewal timeline means competitive marketing, thorough analysis, and time for informed decisions — not rushed ones.

02

Full Transparency

You should see the carriers approached, the quotes received, the commission structure, and the rationale for every recommendation. Clarity builds trust. Trust builds better programs.

03

Quarterly Strategic Reviews

Your business changes every quarter. Your insurance strategy should keep pace. Formal stewardship reviews covering claims, market shifts, and coverage adequacy should be standard.

04

Responsive, Dedicated Service

Calls returned in hours, not days. A named team that knows your account, your industry, and your people. When something urgent comes up, you shouldn't have to explain who you are.

05

Proactive Risk Intelligence

The best advisory relationships identify emerging risks before they become claims. Site visits, loss trend analysis, and coverage gap reviews should be happening year-round.

06

Claims Advocacy

When a claim happens, your advisor should be your advocate — in the room, managing the process, pushing for fair outcomes. You should never face a carrier negotiation alone.

SELF-ASSESSMENT

A Quick Check-In on Your Current Program.

No judgment — just an honest lens on where your insurance advisory relationship stands today. These are the questions the best-run companies ask themselves regularly.

1
Does your renewal process begin at least 90-120 days before expiration?
2
Have you seen a competitive market analysis with multiple carrier options this year?
3
Do you know how your advisor is compensated on your account?
4
Has your coverage been reviewed since your last major business change?
5
Do you have a named advocate who manages your claims from start to finish?
6
Can you reach your advisory team and get a substantive response within a business day?
7
Has your advisor connected your insurance strategy to your broader business goals?
8
Do you receive formal stewardship reports at least quarterly?
9
Has your advisor visited your operations or met with your leadership team this year?
10
Do you feel like your advisor is invested in your success — not just your renewal?
Wherever you landed, this is a starting point — not a verdict. The goal is always to move forward.
THE BIGGER PICTURE

Insurance Doesn't Exist in a Vacuum.

One of the most common gaps in traditional advisory isn't about quality — it's about architecture. Insurance decisions have ripple effects across real estate, capital structure, tax strategy, and M&A planning.

INSURANCE + REAL ESTATE

When you buy, sell, or lease property, your coverage needs change — sometimes dramatically. Property insurance, business interruption, environmental liability, and lease-required coverages all need to be coordinated in lockstep with your real estate decisions.

INSURANCE + CAPITAL MARKETS

Key person policies, surety bonds, and your overall risk profile directly impact your borrowing capacity and cost of capital. Lenders evaluate your insurance program — does your program reflect what they need to see?

INSURANCE + M&A

Reps & warranties coverage, tail policies, change-of-control provisions, and target risk assessment are mission-critical in every transaction. The best deals integrate insurance diligence from day one.

INSURANCE + TAX STRATEGY

Captive insurance structures, premium deductibility optimization, and loss reserve strategies can create meaningful tax advantages — but only when insurance and tax advisors are collaborating on a shared strategy.

"The most expensive gap is the one that sits between two advisors who never thought to talk to each other."

OUR APPROACH

Built for Complexity. Designed for Owners.

Centered Partners was founded on a simple premise: business owners deserve an advisory team where every discipline sees what every other discipline is doing.

Operators First

Our team has built, bought, and sold companies. We've sat in your chair, made payroll, negotiated leases, and navigated claims. We advise from experience — not just expertise.

Integrated by Architecture

Insurance, real estate, capital markets, and M&A work as one team — sharing intelligence, coordinating strategy, and catching what falls between the cracks.

Proactive by Design

We don't wait for renewal to show up. Quarterly stewardship, mid-year market intelligence, and coverage reviews triggered by your business changes are standard.

Transparent by Default

You see everything — carrier submissions, competitive analysis, compensation structure, and the reasoning behind every recommendation. No black boxes.

Responsive as a Standard

A dedicated team that knows your business, returns calls in hours, and treats your time with the respect it deserves. When something matters, you shouldn't have to wait.

Connected to Your Strategy

Your insurance program isn't a cost to manage — it's a strategic asset to optimize. We connect it to your real estate, capital, and growth plans.

RESULTS IN PRACTICE

What Happens When the Bar Gets Raised.

A $55M logistics company came to us during a period of rapid growth. Their existing program was functional — but it had been built for a business half their current size. They weren't looking to fire their old broker. They were looking for a different kind of relationship.

What a Fresh Set of Eyes Revealed:

Premium benchmarking showed rates 18-22% above market for comparable risk profiles.
Business interruption limits hadn't been updated since revenue was $22M (now $55M).
D&O policy had an exclusion that left the CEO's personal liability uncovered.
No cyber coverage despite $4M+ in annual digital transaction volume.
Workers' comp experience mod was inflated by three misclassified historical claims.

The Outcome:

$127K in annual premium savings through competitive remarketing across 8 carriers.
Complete coverage restructure aligned to current operations, revenue, and growth plan.
Cyber liability program implemented with employee security training protocol.
Claims audit corrected the experience mod — generating $34K/year in WC savings.
Quarterly stewardship calendar with a dedicated three-person account team.
$161K
Annual Savings
100%
Gaps Addressed
4hr
Avg. Response

"It wasn't that our old broker was bad — it was that we didn't know what great looked like until we experienced it."

— CEO, $55M logistics company
FOUNDER TO FOUNDER

Why I Built This Differently.

I've been a founder, an investor, and an operator. I've sat on your side of the table — managing companies, making payroll, negotiating transactions, and dealing with advisors who each saw one slice of my business but never talked to each other.

That experience is why Centered Partners exists. Not because other advisors are doing it wrong — but because I knew there was a better architecture for how advisory should work. One where insurance, real estate, capital markets, and M&A strategy are connected from the start.

I built Centered for people like me — founders and operators who want a genuine partner, not a transactional vendor. Someone who picks up the phone. Someone who brings you problems before they become crises.

Treat every client's business like it's your own.

Because I know what it feels like when someone doesn't.

Never let an advisory gap go unspoken.

The most expensive risks are the ones nobody mentions.

Earn the relationship every quarter — not just at renewal.

Trust isn't built once a year. It's built in the follow-through.

Chip
Founder & CEO, Centered Partners
YOUR NEXT STEP

The Insurance
Strategy Session

A complimentary conversation about where your program stands today — and where it could go from here.

✓

Program Review

A fresh perspective on your current coverage, structure, and market positioning.

✓

Benchmarking Snapshot

How your program compares to peers in your industry and revenue range.

✓

Integration Opportunities

Where your insurance connects to your real estate, capital, and M&A strategy.

✓

No Pressure. No Pitch.

A strategic conversation, not a sales call. You'll leave with clarity either way.

SCHEDULE A STRATEGY SESSION →
30 minutes · No cost · No obligation
Centered Partners
Insurance · Real Estate · Capital Markets · M&A
centeredpartners.com · csmith@centeredpartners.com
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